Actually branding is far more than simply a logo or an appealing tagline.
It represents the visual communication, character, and core of a business or product.
It is what fosters a connection between buyer and what you provide.
 

Effective branding is what transforms a random item on a shelf into something that target audience can relate to, trust, adore, and return to. Loyalty through recognition.
 

Buyers prefer to pick what it can recognize & trust. That’s the true function of branding.

It nurtures trust and fosters that loyalty or connection.